Living Rock Coffee Co.

Ad Campaign

Digital Color Print

2020

In type plus, we were to design an ad campaign for a topic of our choosing and design ten posters that work together with color, type and imagery. I chose the ad campaign to focus on a coffee company, “Living Rock Coffee Co.”, I wanted  the brand identity to pair with rock climbing culture. 

The ad campaigns design style consist of earth tone colors,  linear background illustrations which include coffee beans and rock outlines. To bring all ten posters together, they are all paired with text that describes brand identity and the catch phrase ‘living on the edge”